We specialize in the design, merchandising, sales, and marketing of a variety of branded lifestyle casual and athletic products for men, women, juniors, youth and children. A key to our business success is our ability to anticipate and quickly respond to changing consumer preferences. We maintain a California-based creative team that provides trend reports, concepts and color trends to keep our products and designs in style. This information is used by our in-house designers and merchandisers, along with our sales and marketing personnel, who review market trends, sales results and the popularity of our latest products to design new merchandise to meet the expected future demands of our consumers.
We market more specialized fashion apparel garments and headwear under the primary brands of Soffe®, Intensity Athletics®, Salt Life®, and Junk Food®. We sell more basic, high quality apparel garments for the entire family under the Delta brand.