Salt Life is an authentic, aspirational and lifestyle brand that embraces those that love the ocean and everything associated with living the Salt Life. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide.

From the first Salt Life merchandise offerings in 2006, Salt Life has grown into an entire lifestyle collection centered on watersports and paying tribute to a cult brand following. At Salt Life, we are passionate about the ocean, just like you. We are fishermen, captains, dive masters, free divers, surfers, and spear fishermen with salt in our veins. We know what it's all about and it's what we love to do. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, Salt Life says “I live the Salt Life”.

We are the exclusive marketer of Salt Life apparel, headwear, footwear, decals, bags and other accessories. Across Salt Life’s four unique market segments – surfers, divers, fishermen and beach goers – we have authentic Salt Life products for all enthusiasts.

Salt Life merchandise can be found in surf shops, specialty stores, and sporting goods stores. Many retailers display the Salt Life collection as a shop-in-shop at the retail store. If in the Jacksonville Beach area, stop by our Salt Life flagship retail store. You can also visit us at www.saltlife.com day or night to share your Salt Life experiences and purchase the latest products.