We have become a diversified branded apparel company through acquisitions and exclusive license agreements, which have added well-recognized brands and licensed properties to our portfolio, expanded our product offerings and broadened our distribution channels and customer base.
||Date of Acquisition/License
|Coast Apparel, LLC
||August 30, 2016
||August 27, 2013
||December 28, 2009
||October 2, 2006
||October 3, 2005
||August 22, 2005
||October 3, 2003
Coast Apparel, LLC Acquisition
On August 30, 2016, we purchased substantially all of the assets of COAST Apparel ("Coast"). The Coast acquisition continues our strategy of building lifestyle
brands that take advantage of our creative capabilities, direct-to-consumer infrastructure, vertical manufacturing platform and sourcing competencies.
COAST Apparel is a way of life. It's an attitude - an outlook that you project to others. No matter where you are in the world...no matter who you are...no matter what you are doing...you can always tap into the coast. You can put your feet in the sand. Smell the sea. Feel the sun on your skin and the breeze in your hair. With friends, family and loved ones, it's endless good times...at your pace. Are you ready to COAST?
Divestiture of The Game
On March 2, 2015, we completed the sale of The Game branded collegiate headwear and apparel business to David Peyser Sportswear, Inc., the owner of MV Sport, Inc. The business sold consisted of The Game branded products sold nationally in college bookstores and through team dealers.
Salt Life Acquisition
Salt Life is an authentic, aspirational and lifestyle brand that embraces those that love the ocean and everything associated with living the Salt Life. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, Salt Life says "I live the Salt Life".
On August 27, 2013, our wholly-owned subsidiary, To The Game, LLC, purchased substantially all of the assets of Salt Life Holdings, LLC, including all of its domestic and international trademark rights in the Salt Life brand. Prior to the acquisition, Delta Apparel, Inc. had a licensing agreement as an exclusive marketer of Salt Life, which gave Delta Apparel exclusive rights for all apparel, headwear, decals and bags. Footwear was added in 2012. In addition, the Company operated the Salt Life's e-commerce store at www.saltlife.com.
“The Salt Life acquisition opens up another exciting chapter in the history of Delta Apparel, Inc.,” commented Robert W. Humphreys, Chairman and Chief Executive Officer. “This continues our strategy of building lifestyle brands that can take advantage of our creative capabilities, vertical manufacturing platform and international sourcing competencies. Since becoming the exclusive licensee for Salt Life apparel and other categories in 2011, Delta Apparel has broadened its core consumer appeal by developing authentic and compelling products that cater to a host of ocean and beach enthusiasts.
Salt Life, LLC is headquartered in Columbus, GA and is included in our branded segment.
Art Gun Acquisition
Through its innovative technology or "virtual art studio", Art Gun provides shoppers the ability to design apparel products by choosing different styles, colors and graphics to create their one-of-a-kind customized garment. Art Gun's unique software application can be fully integrated into any company's e-commerce platform, allowing Art Gun to manage the entire process from web design and integration to digitally printing and shipping the garment. The total purchase price included $1 million paid in cash at closing and contingent payments due to the Art Gun sellers if performance targets are met by Art Gun during each of the fiscal years beginning on July 4, 2010 and ending on July 1, 2017. Art Gun is headquartered in Miami Lakes, Florida and is reported within our branded segment.
Robert W. Humphreys, Chairman & Chief Executive Officer of Delta Apparel, Inc., commented, “We are excited to acquire what we think is one of the most compelling new ideas to emerge for the retail industry in some time. Art Gun dovetails with our existing operations and provides us with a direct entrée into what we believe is a $1 billion customized apparel market. At the same time, Art Gun brings with it exciting technology, expertise in digital printing and a strong management team that we believe provides new growth opportunities for Delta Apparel, Inc.”
To The Game Acquisition
On March 29, 2009, our wholly-owned subsidiary, To The Game, LLC, purchased substantially all of the assets of Gekko Brands, LLC, a premier supplier of licensed and decorated headwear sold under the brands of The Game™ and Kudzu™. The Game™ and Kudzu™ have extensive license agreements including most major colleges and universities, motorsports properties, Churchill Downs, and various resort properties. The Game™ was founded in 1986 as a premier headwear supplier to colleges and universities. Its founder, Neil Stillwell, remains a vital and active leader in the business. The Kudzu™ brand was formed in 1993 to design, import and sell headwear and jackets to NASCAR teams just as The Game™ had done for colleges.
The purchase of this business is in keeping with our strategy of acquiring brands, licensed properties and operating companies that expand our channels of distribution. We believe these brands, combined with the sourcing, marketing, art, and distribution skills of To The Game management, provide significant growth opportunities for Delta Aparel, Inc. The acquisition was financed through our asset-based secured revolving credit facility. No goodwill or intangibles were recorded on our financial statements in connection with the acquisition.
To The Game continue to be headquartered in Phenix City, Alabama and is reported within our branded segment.
On October 2, 2006, we completed the acquisition of FunTees, Inc. Founded in 1972, FunTees is in the business of designing, manufacturing, marketing, and selling private labeled custom knit t-shirts primarily to branded sportswear companies. We believe that the strength of FunTees is its flexibility to custom-manufacture products in a variety of garment styles, fabrics and colors and its ability to decorate and package products for retail in its offshore facilities. We integrated the FunTees textile operations into our existing manufacturing platform to improve manufacturing efficiencies and created cost savings in our combined business.
FunTees is operated as a division of our Delta Activewear business unit and is reported within our basics segment.
Intensity Athletics Acquisition
On October 3, 2005, our wholly-owned subsidiary, M. J. Soffe, purchased substantially all of the assets of Intensity Athletics, Inc. and its business of designing, manufacturing, and marketing athletic apparel. Intensity Athletics began outfitting teams in 1990 on the belief that better garments in sports will help free up an athlete to perform to his/her highest potential. Intensity products are primarily sold through team dealers and sporting goods stores nationally.
The Intensity product line is sold through the M.J. Soffe business unit and is reported within our branded segment.
Junkfood Clothing Acquisition
On August 23, 2005, we acquired substantially all of the assets of Liquid Blaino Designs, Inc. d/b/a Junkfood Clothing. The Junk Food brand started in 1998 as a t-shirt line with nostalgic licenses such as Twister, Candy Land and My Little Pony. Over the years, it has experienced impressive growth through innovative designs and a great sense of style.
The total purchase price for Junkfood Clothing consisted of $20 million of cash (subject to a post-closing adjustment based on the actual working capital purchased), a $2.5 million seller promissory note, and contingent payments with respect to each of the four fiscal years following closing, payable if certain performance targets were met.
Robert W. Humphreys, President and CEO, commented, “We look forward to having Junkfood Clothing join our expanding business operations. The purchase of Junkfood keeps with our strategy of acquiring profitable apparel operations that expand our channels of distribution.”
Junkfood Clothing is headquartered in Los Angeles, California and is included in our branded segment.
M.J. Soffe Acquisition
On October 3, 2003, Delta Apparel completed the acquisition of all of the outstanding capital stock of M. J. Soffe Co. M. J. Soffe Co. manufactures, markets, and sells casual and athletic apparel. It has a textile and sewing facility in Fayetteville, North Carolina, as well as two additional sewing plants, one each in Bladenboro and Rowland, North Carolina. In addition, M. J. Soffe Co. contracts approximately 30% of its sewing requirement from two 50% owned facilities in Costa Rica. M. J. Soffe Co. leases its primary distribution center in Fayetteville, North Carolina and also leases space for satellite distribution facilities in other parts of the United States.
M. J. Soffe Co., a North Carolina corporation, was founded in 1946 and has a long history of profitability and growth in the branded activewear market. The Soffe® brand is well recognized at sporting goods retailers and department stores. In addition, Soffe supplies college bookstores and produces activewear products for the U.S. military.
In connection with the acquisition, we paid approximately $43.5 million in cash, issued a promissory note to the selling individuals in the aggregate principal amount of $8.0 million and paid approximately $8.5 million to satisfy all outstanding bank debt of M. J. Soffe Co. Also, additional amounts were payable to the selling individuals in cash if specified financial performance targets were met, and approximately $4.8 million was paid related to this.
Soffe is headquartered in Fayetteville, North Carolina and is included in our branded segment.