Salt Life Growth in Northeast Continues
Ocean Lifestyle Brand Recently Featured in New York Times
DULUTH, Ga.--(BUSINESS WIRE)-- Delta Apparel, Inc. (NYSE American: DLA), a leading provider of core activewear, lifestyle apparel, and on-demand digital print strategies, is pleased to announce the expanded presence of its ocean lifestyle brand, Salt Life, in the Northeastern United States as well as a recent profile on Salt Life in the New York Times.
The Salt Life brand recently opened its latest brick and mortar retail location at 80 Ocean Avenue North in Long Branch, New Jersey. The new store is the brand’s 23rd nationwide and second in the Northeast market along with the Rehoboth Beach, Delaware store opened last year. Salt Life’s branded retail footprint now spans the U.S. coastline from California to Florida and as far north as New Jersey, with plans to expand further up the east coast with multiple locations in New York later this year.
Salt Life President Jeff Stillwell commented, "We continue to see exceptional interest in Salt Life across the Northeast, with consumers in New Jersey, New York and adjacent states consistently among the most active purchasers on our eCommerce site. The new Long Branch location provides a great in-store experience and another opportunity for Salt Life enthusiasts in the Northeast to engage with our brand. Our retail locations have proven to be valuable touchpoints for both existing and new Salt Life customers and a key component of our omnichannel offering. We plan to continue to invest in retail and expand our now nationwide footprint.”
Salt Life was recently the subject of a feature article in the New York Times (Maggie Lange, Salt Life Is Coming to a Beach Near You, N.Y. Times, May 28, 2023) highlighting the brand’s origins and trajectory into a lifestyle brand with a consumer base stretching across the United States. From its founding in 2003 by avid watermen from Jacksonville Beach, Florida, the brand has grown into the ocean lifestyle category leader through its embrace of all who love fishing, diving, surfing, beach fun, sun-soaked relaxation, and everything in between.
In addition to its expanding branded retail footprint, Salt Life products are also available to consumers at www.saltlife.com and in surf shops, specialty stores, department stores, and sporting goods retailers across the United States as well as international and island destination locales. Salt Life also offers omnichannel consumer engagement through its YouTube channel, Instagram, Facebook, in-store activations, and The Daily Salt content portal, which includes Above & Below: a Salt Life Podcast as well as charter captain, dive instructor, and surf instructor directories. Salt Life’s growing brand ambassador team includes numerous professional athletes and influencers in the fishing, surfing, diving, and music worlds.
Robert W. Humphreys, Chairman and Chief Executive Officer of Delta Apparel, Inc., commented, “It’s truly exciting and rewarding to see our Salt Life brand expand into new markets outside of the Southeast and grow into a comprehensive lifestyle brand with fans across the country and internationally. Our success in the Northeast provides further confirmation of our long-held view that the Salt Life brand is geographically unlimited and will resonate anywhere there are individuals with an affinity for the ocean. The Salt Life team is doing a great job of bringing the brand to consumers and we look forward to supporting Salt Life as it moves into more new markets, product categories, and revenue channels in the coming years.”
About Delta Apparel, Inc.
Delta Apparel, Inc., along with its operating subsidiaries DTG2Go, LLC, Salt Life, LLC, and M.J. Soffe, LLC, is a vertically integrated, international apparel company that designs, manufactures, sources, and markets a diverse portfolio of core activewear and lifestyle apparel products under the primary brands of Salt Life®, Soffe®, and Delta. The Company is a market leader in the direct-to-garment digital print and fulfillment industry, bringing proprietary DTG2Go technology and innovation to customer supply chains. The Company specializes in selling casual and athletic products through a variety of distribution channels and tiers, including outdoor and sporting goods retailers, independent and specialty stores, better department stores and mid-tier retailers, mass merchants and e-retailers, the U.S. military, and through its business-to-business e-commerce sites. The Company’s products are also made available direct-to-consumer on its websites at www.saltlife.com, www.soffe.com and www.deltaapparel.com as well as through its branded retail stores. The Company’s operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 7,000 people worldwide. Additional information about the Company is available at www.deltaapparelinc.com.
Justin Grow, 864-232-5200 x6604
Investor Relations and Media Contact:
Tom Filandro, 646-277-1235
Jessica Liddell, 203-682-8208
Source: Delta Apparel, Inc.
Released June 12, 2023