Living the Salt Life

Salt Life is an authentic, aspirational and lifestyle brand that embraces those that love the ocean and everything associated with living the "Salt Life". Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide.

From the first Salt Life merchandise offerings in 2006, Salt Life has grown into an entire lifestyle collection centered on watersports and paying tribute to a cult brand following. At Salt Life, we are passionate about the ocean, just like you. We are fishermen, captains, dive masters, free divers, surfers and spear fishermen with salt in our veins. We know what it's all about and it's what we love to do. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, Salt Life says “I live the Salt Life”.

Salt Life Food Shack

After a long day on the sand, in the surf or on the sea, get your flip flops and enter the Salt Life Food Shack. Operated through a licensee, with three locations in Florida, Jacksonville, St. Augustine and Fernandina Beach, the Salt Life Food Shack is a casually trendy restaurant that carries over the values and lifestyle exemplified by those that “Live the Salt Life". Hungry visitors can enjoy a full bar and a carefully-crafted eclectic menu that caters to all tastes and personalities from the avid seaman to land lovers alike.

Fast Facts





  • Lifestyle apparel
  • Performance garments
  • Decals
  • Board shorts and swimwear
  • Optics
  • Waterman gear

Where to Buy

  • Online
  • Surf shops
  • Specialty stores
  • Sporting goods retailers
  • Department stores
  • Salt Life retail stores

Salt Life Stores

Salt Life retail stores can be found along the U.S. coastline from California to Florida and up the eastern seaboard. Stop in to gear up for your next saltwater adventure with decals, optics, gear and, of course, superior-quality lifestyle and performance, active-apparel garments for men, women and kids.

Doing Good

Giving Back to Our Oceans

Salt Life is passionate about conserving and protecting the ocean, helping people in the community, and supporting responsible fishing/harvesting. In order to do this, we have joined with organizations that align with our core beliefs in an effort to accomplish our goals through their different programs and resources. Through these efforts, we hope that future generations will continue to live the Salt Life!


A Vertically Integrated Manufacturing Platform

At Delta Apparel, we have a vertically integrated and flexible manufacturing platform that supports all of our brands. Our internal manufacturing operations allow us to offer a high degree of consistency and quality control while also leveraging scale efficiencies.

One of our strengths is the speed in which we can reach the market from design to delivery. We have manufacturing operations located in the United States, El Salvador, Honduras, and Mexico, and use domestic and foreign contractors as additional sources of production.

Our distribution facilities are strategically located throughout the United States to better serve our customers with same-day shipping on our catalog products and weekly replenishments for retailers.

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Our Technology-Driven Fulfillment Center

Through DTG2Go, we offer our customers the most comprehensive "on demand" direct-to-garment printing and fulfillment solutions in the world. With our highly-automated factory process and facilities strategically located throughout the country, we are able to quickly fulfill shipments direct-to-consumers located in the United States and throughout the world.

Respect for our People, Communities and Environment

We believe the cornerstone of success begins with ethical conduct in all aspects of a business. We are committed to operating our businesses based on trust, honesty, dignity, mutual respect and collaboration, especially as it relates to the treatment of our people, environment, and communities.

Our Social Responsibility

Join Our Team

We’re always on the look out for creative and motivated professionals to join our team and keep propelling our company forward. We offer a wide variety of career opportunities based on location and department.

View Career Opportunities